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e-Comm Touchpoints

Messaging & Placement#

We recommend adding (AU) Latitude Interest Free / (NZ) Gem Interest Free Messaging throughout the full customer journey on your website.

This includes: Homepage → Category/Search Results Pages → Product Page → Cart → Checkout/Payment Options and the site footer.

Sample placements of Latitude Interest Free placement

Product page visibility ensures customers are aware of Latitude Interest Free before reaching the checkout stage.

The easiest way to present Latitude / Gem Interest Free as a payment option to your customers, is to use the Latitude / Gem Messaging widget.

Note that anywhere the widget is added, the Latitude / Gem Interest Free information modal page will be available for customers to click on.

Product Page Widgets#

Latitude has developed a Product Page widget that can be configured to display:

  • the plan type and term OR
  • the price per month breakdown over a plan term

    Note: The price per month breakdown should only be used if the promotions on offer are all equal monthly plans.

The Price Per Month breakdown helps your customers understand how much they may need to repay when considering an equal-monthly Latitude Interest Free plan, or alternatively how many months they have to pay off a purchase.

Breaking down a larger price-point item over a payment term helps rationalise the purchase for the customer in a decision-making scenario & clearly articulates Latitude Interest Free as the payment enabler.

We recommend merchants install a widget as we’ve observed a greater growth in Interest Free transactions for merchants who have enabled this widget next to the price of their product, compared to those who have not.

Follow the Widget Playground guide to preview the different layout options:

Marketing Widgets and Playground

The Customer Experience on your Website#

Below are examples of the Product Page Pricing Widgets on a product landing page.

For AU partners, the widget will show a ‘standard Latitude logo Blue on White’.
Interest Free Plan (minimum monthly or flexible plan option) widget widget design

Price Per Month (equal monthly plan option) widget widget design

For NZ partners, the widget will show a ‘standard Gem logo Blue on White’.
Interest Free Plan (minimum monthly or flexible plan option) widget widget design

Price Per Month (equal monthly plan option) widget widget design

Learn More Modal Page#

Customers who click on ‘Learn More’ in the widget will be presented with an information modal page to help make an informed decision on the product & loop through to application.

Modal page example for AU (minimum monthly plans) modal design

Modal page example for NZ (minimum monthly plans) modal design

Footer payment options#

Adding Latitude as payment option in your website footer will increase awareness that Latitude / Gem Interest Free is offered in your online store. For footer logo options follow this guide.

Footer Payment Logos